What Could You Do, For Love?
What could you do for Valentine’s Day?
This is your ultimate Valentine's day guide, designed to help you decide how to customise your webshop, what you may want to sell, how you want to brand your gifts (as well as how you may want to promote your little love selection., We’ve used the help of some of our Togglers from last year’s day of love, so let’s dive in.
Rebrand Gift Cards
Last year, Cosy Club created a series of fantastic rebranded monetary digital cards: ‘Sorry you’re single’, ‘Desert is better than any man’, and ‘A treat for an absolute treat’ are our office favourites.
Branding up regular gift cards like this will turn something ordinary into a specialised promotion, designed to bring in more revenue thanks to the tailored marketing.
Experiences
As for Orocco Pier, they created the following mixture of romantic experiences. From ‘Champagne Breakfast for two’, to ‘Dinner for two with wine’, as well as ‘ Overnight stay in a sea-view bedroom.‘
Standing on the shoulders of this great experience range, they branded up the webshop with some great Valentine’s branding, transforming their regular webshop into a real romantic delight.
What’s new this year?
This year, love is different. Well, only on Toggle.
This year we have Toggle Tickets, a ticketing feature within Toggle that is designed to help hospitality businesses run events (and actually keep the revenue they make from it). So if a hospitality business wanted to run a Valentine’s cocktail masterclass, a speed dating evening, a music gig, or even have timed proposal slots (yep, we’ve actually been used for this before), then this is certainly possible.
Check out Toggle Tickets here: https://www.usetoggle.com/toggle-tickets
It’s not just for the lovers, you know?
If you’re looking for a bit of inspiration for a Single Pringle campaign, then look no further! Yo! sold a gift card last year titled: ‘Plenty more fish’, which was designed to turn Valentine’s Day on its head and make it accessible for all.
Why not repeat this trick this year?
In holy Merch-tramony!
Last but really, really not least, we have this absolute wonder from Chopstix that amalgamates the traditional with the modern, by enlisting a gift you can give to a friend, loved one or yourself.
Chopstix were so inspired by the Valentine’s festivities that they created and sold their own perfume, which did not go unnoticed by the marketing team here at Toggle and shouldn't by you. If you want to do the same, why not use Toggle to store and ship your retail items from our distribution centre , which lies in the HEART of the country? (see, we’re pretty romantic too).