The Cut and Craft's Black Friday success: How you too can be a cut above! 🥩

How you too can be a cut above this Black Friday! 🥩

Today, the spotlight shines on The Cut & Craft Restaurants, where dining meets artistry, and every dish is a masterpiece.

Let’s set the scene, it’s February 2022 and The Cut and Craft hopped aboard Toggle and started their journey to success… Fast forward to November 2023 and they have the wheels in motion to beat their Black Friday records. Last year, during the Black Friday week, they brought in an impressive £50,000.  Their total Toggle sales for December did all the talking after achieving an eye-watering total of £160,663 —with over two-thirds of those sales coming from their online Toggle shop!

Let’s break it down: What did they do? 🤷

The team offered a bundle of a £75 voucher with a complimentary bottle of prosecco, available both digitally and physically. With integrated partners like Feed It Back, Zonal, OpenTable and DesignMyNight, they tailored personalised and automated marketing to each customer based on behaviour, preferences, and visit history. The Cut and Craft were driven to success by a desire to grow and engage with their broader audience. By launching their personalised and segmented campaigns, they spoke directly to their customers. These key ingredients stirred up that impressive December total of £160,663.

Darioush Shahidi, Operations Manager and captain of The Cut and Craft ship shared: “Toggle has been an absolute game-changer for our business. With its user-friendly platform, we’ve been able to effortlessly sell vouchers to our customers, resulting in record-breaking sales. The seamless buying experience it offers to our guests has truly set us apart, and the ability for our team to have full control through the Toggle dashboard has been invaluable. We couldn’t be happier with our decision to use Toggle, and we look forward to continuing our success with this exceptional platform.”

With flagship locations in York and Leeds, The Cut and Craft offers top-tier cuts and a curated selection of craft beers, spirits, and cocktails. Their in-house master butcher ensures every dish is crafted with care, and their flat iron steak has earned rave reviews. And now, whispers of a new Manchester location opening this autumn have steak lovers buzzing! 🤫

This year is set to be the biggest yet for The Cut and Craft! To keep an eye on their exciting offers, visit 👉 https://the-cut-craft.mytoggle.io/

Want to add prepaid revenue to your total this year? Getting set up with Toggle is as easy as pie! Pop over to usetoggle.com to set up your very own online shop in minutes. Need a hand? Just give us a shout – we’ve got you covered!

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