The Alchemist x Toggle: A Perfect Revenue Potion

In a SINGLE weekend, The Alchemist made over £50,000 in gift card sales - with a little help from Toggle!

On Black Friday weekend, Jenny McPhee and the marketing superstars over at The Alchemist managed to more than double their total Toggle sales from the same weekend in 2019. It’s no surprise that The Alchemist smashed it though - they branded up gift cards for the event, ran special discount promotions for the weekend, and marketed it through their CRM and socials to make it unmissable..

Jenny McPhee, The Alchemist’s Brand Director, very kindly shared their results: "We are over the moon, we saw an incredible £56,000 in gift card sales on Black Friday which was a 114% increase on 2019 figures.” 🤩

Toggle has additionally helped hospitality businesses generate over £1.8m in November through gifting, seeing consumer demand grow year-on-year for a wider range of gifting options from their favourite brands.

Dan Brookman, CEO of Airship and Toggle, has said ‘November exceeded our expectations; we activated 36 new customers on the platform bringing the total live to over 300 with a further 45 currently onboarding. Sales rose to £1.8m in November with current projections of £6m in December. Operators are really engaged with creating solid strategies to drive brand related experiences and pre-visit revenue through gift cards, bundles and retail products.’

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