Reflecting on Father’s Day: Celebrating success and planning for future opportunities

The fun of Father’s Day is over for another year and we’re looking forward to the rest of 2024. Before we move on, let’s take a moment to review the results we saw during the Father’s Day season.

The figures speak for themselves: sales for Father’s Day soared 14% higher than those for Mother’s Day, marking a staggering 56% increase from last year’s Father’s Day sales. These show just how much hospitality gifting is on the rise!

In the lead-up to Father’s Day, we saw an incredible surge in sales, with over £1 million worth of Toggle gift cards and experience packages purchased. 🤩

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Wondering how you can ride the wave next year and get in on all the other significant events before then?

💸 90% of our best sellers included a Father’s Day promotion. So next time you’re preparing for a big ticket day, make sure you’re using those keywords - your customers will be looking out for them!  

🏃 And last-minute gifting? It played a crucial role in maximising sales, on Father’s Day itself, our Togglers generated sales of £187k. Highlighting that last-minute gifting is the key, keep your last-minute shoppers in the loop and make sure you’re marking your offerings right up until the full-time whistle. 

👀 Looking ahead, we’re forecasting a total of £115 million in sales for our Togglers this year. To ensure you’re ready to seize every opportunity, make sure you’re set up on Toggle and prepared to sell to all those potential customers!

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Get in on the gig for the rest of the year, book a demo today!

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