Let's embark on the journey to Toggletopia
Let's embark on the journey to Toggletopia.
We’ll start at the very beginning: looking the part.
To set off on your way to Toggletopia, you must first Deck the halls! Your journey to holiday success starts with making sure your shop is looking fresh for all those festive shoppers. It is important to test the customer journey from start to finish to make sure everything is smooth sleighing.
Special Toggletopia tip: 75% of your customers will be shopping on their phones, so keep your eye on mobile optimisation and make sure you’re not missing a trick.
Post-Christmas, remember to refresh your branding, don’t be that shop that leaves the Christmas decks up until February!
Let’s get physical: Believe it or not, 36% of shoppers still want something physical in the post! So, check your gift card stock and make sure you're ready to meet the demand. Although our Christmas ordering deadlines have passed, it’s important to still keep up to date with any existing stock you have. If you need any support from our expert elves, they are also happy to help spread some Christmas cheer over on success@usetoggle.com.
Treat your customers: Make this a Christmas to remember. Sleigh your sales by setting up a promotion. There are three different ways to offer your customers a special Christmas treat on Toggle: Discount, Added value and Promo code.
Our resident data analyst elf has found the secret formula to sleighing your sales. 20% is the sweet spot, whether it's added value or discounts, these were the big hitters.
For more expert tips on promotions, head over to the Toggle academy and have a look through our bank of resources 👉 http://academy.usetoggle.com/en/?q=promotion
"For Two" experiences – A festive favourite!: To really wow your visitors at this time of year, consider offering different product types - tickets, gift cards and experiences - especially those "For Two." Our studies have shown that experiences with the words “For Two” in the title outsell any other experiences during the festive season.
You’re almost half of the way to Toggletopia, to reaching pure utopian Christmas bliss, whatever that means for you. The rest of the steps are at your disposal over on our resource hub, head on over there and make sure you’re prepped for the season.
