Incorporating national days into your hospitality marketing
There are plenty of national days throughout the year that hospitality businesses can utilise as part of their marketing efforts. So why should hospitality operators jump on the bandwagon, you ask? Allow us to enlighten you!
Why National Days?
1. Customer Commitment:
Participating in national days allows you to engage with customers personally by aligning yourself with shared interests and cultural celebrations, creating a more immersive and memorable experience.
2. Social Symphony:
Tapping into national days provides an opportunity to leverage trending hashtags and discussions on social media, enhancing your brand's visibility and reaching a broader audience.
3. Marketing Manoeuvres:
National days offer a canvas for imaginative marketing strategies, where you can embark on creating themed promotions, events, or special menus that capture attention and showcase your offerings, creativity and uniqueness.
4. Community Connection:
Celebrating national days enriches your community to become active members in shared cultural moments. This often strengthens ties with your local community, building a positive reputation and customer loyalty.
5. Increased Footfall
Aligning with national days can attract customers seeking to participate in related festivities. This can lead to increased footfall, higher sales, and the potential for repeat business as customers remember your brand’s positive and unique experiences.
Our Top Tips
1. Themed Social Media Campaigns:
Launch a creative and visually appealing social media campaign centred around the National Day theme. You could even consider running contests or giveaway some Toggle gift cards to boost engagement.
2. Promotion Party:
Introduce exclusive national day promotions or discounts for your hospitality services. You could even use your Toggle shop to create special packages, limited-time offers, or discounts on bookings made during the national day celebration period.
3. Virtual Events and Experiences:
Host virtual events or experiences that align with the National Day celebration. This could be a virtual cooking class featuring traditional national dishes, a live-streamed cultural performance, or a virtual tour showcasing local landmarks.
Utilise live streaming on platforms like Instagram, Facebook, or YouTube to engage with your audience in real-time and make the experience interactive, and make sure you’re using your Airship account to get the word out to your customers.
4. Collaborate with Local Influencers:
Partner with local influencers who have a strong online presence and align with your brand values. Have them create content related to the national day celebration and share it with their followers.
Influencers can help amplify your brand's message, increase visibility, and provide authentic endorsements. Consider using Toggle Champions to offer them special experiences or discounts to make the collaboration mutually beneficial.
5. Interactive Online Contests:
Create engaging online contests or challenges related to the national day. For example, a photo contest where participants share their best patriotic-themed pictures or a quiz about the nation's history and culture.
You can use your Toggle shop to offer attractive prizes, such as free stays, dining vouchers, or exclusive experiences, to incentivise participation and generate excitement around your brand.
2024’s Key Dates:
January
1st - 31st January | Veganuary
1st - 31st January | Dry January
1st - 31st January | Ginuary
1st - 31st January | January Sales
15th January | Blue Monday
23rd January | National Pie Day
24th January | National Peanut Butter Day
25th January | National Irish Day
25th January | Burns Night
26th January | National Fun Day at Work
27th January | National Chocolate Cake Day
30th December | National Croissant Day
31st January | National Hot Chocolate Day
February
2nd - 16th February | Six Nations
2nd February | Groundhog Day
4th February | World Cancer Day
4th February | British Yorkshire Pudding Day
6th February | National Chopsticks Day
9th February | National Pizza Day
10th February | Chinese New Year
11th February | Super Bowl
12th - 16th February | Half Term
13th February | Pancake Day
13th February | Galentine's / Palentine's Day
14th February | Valentine’s Day
17th February | Random Acts of Kindness Day
17th February | Real Bread Week
20th February | National Love Your Pet Day
22nd February | National Chilli Day
23rd February | National Hospitality Workers Appreciation Day
29th February | Leap Year
March
1st March | St David's Day
4th - 10th March | British Pie Week
7th March | National Cereal Day
8th March | International Women's Day
9th March | National Meatball Day
10th March | Mother's Day
15th March | Red Nose Day
17th March | St Patrick's Day
19th March | St Joseph's Day
20th March | International Day of Happiness
28th March - 15th April | Easter Holidays
29th March | Good Friday
31st March | Easter Sunday
31st March | British Summertime Begins
31st March | National Taco Day
April
1st April | April Fool's Day
1st April | Easter Monday
1st April | National Sourdough Bread Day
4th April | International Carrot Day
7th April | World Health Day
8th - 9th April | Eid al-Fitr
10th April | National Siblings Day
11th April | National Pet Day
13th April | Grand National
20th April - 9th May | World Snooker Championship
21st April | National Tea Day
22nd April | Earth Day
22nd - 30th April | Passover
22nd - 30th April | British Beef Week
23rd April | St George’s Day
23rd April | World Book Day
29th April | International Dance Day
May
1st May | May Day
2nd May | World Tuna Day
4th May | Star Wars Day
5th May | Cinco De Mayo
6th May | May Day Bank Holiday
7th - 11th May | Eurovision Song Contest
13th May | World Cocktail Day
19th May | World Baking Day
21st May | International Tea Day
25th May | Wine Day
25th May | FA Cup Final
27th - 31st May | Half Term
27th May | Spring Bank Holiday
29th May | National Biscuit Day
June
1st - 30th June | Pride Month
1st June | Global Day of Parents
1st June | UEFA Champions League Final
2nd June | National Cancer Survivor's day
4th June | National Cheese Day
5th June | Sausage Roll Day
5th June | World Environment Day
7th June | World Safety Day
8th June | Best Friend's Day
8th June | The King's Official Birthday
8th - 16th June | Great Big Green Week
10th - 14th June | Healthy Eating Week
14th June - 14th July | EURO 2024
15th June | Beer Day Britain
16th June | Father's Day
16th June | National Fudge Day
18th June | International Sushi Day
20th June | Summer Solstice
21st June | Take Your Dog to Work Day
26th - 30th June | Glastonbury Festival
27th June | International Pineapple Day
29th June - 21st July | Tour de France
July
1st - 14th July | Wimbledon
2nd July | World UFO Day
4th July | American Independence Day
7th July | World Chocolate Day
15th July | Give Something Away Day
16th July | National Cherry Day
21st July | National Ice Cream Day
23rd July - 4th September | Summer Holidays
24th July | Tequila Day
26th July - 11th August | Summer Olympics & Paralympics
30th July | International Day of Friendship
August
1st August | Yorkshire Day
1st August | National Girlfriend Day
2nd August | International Beer Day
10th August | National Bowling Day
18th August | National Fajita Day
22nd August | World Plant Milk Day
26th August | Janmashtami
26th August | National Dog Day
26th August | Summer Bank Holiday
30th August | National Beach Day
September
1st - 30th September | Organic September
1st - 30th September | Sourdough September
1st September | World Tofu Day
2nd September | World Coconut Day
2nd - 6th September | Zero Waste Week
4th September | Eat an Extra Dessert Day
6th September | National Food Bank Day
7th September | Ganesh Chaturthi
9th - 22nd September | Fairtrade Fortnight
16th September | National Guacomole Day
18th September | National Cheeseburger Day
21st September | World Gratitude Day
21st September - 4th October | Oktoberfest
26th September | World Dumpling Day
27th September | Macmillan Coffee Morning
29th September | National Hospitality Day
29th September | International Food Loss & Waste Awareness Day
October
1st - 31st October | Black History Month
1st - 31st October | Breast Cancer Awareness Month
1st October | Coffee Day
1st October | Vegetarian Day
2nd October | National Kale day
3rd October | National Boyfriend Day
4th October | National Taco Day
4th October | National Vodka Day
10th October | World Mental Health Day
10th October | World Homeless Day
10th October | World Porridge Day
11th October | World Egg Day
7th - 13th October | Curry Week
17th October | National Pasta Day
20th October | International Chef's Day
21st October | National Apple Day
21st October | Back to the Future Day
25th October | World Pasta Day
26th October | National Pumpkin Day
28th October - 1st November | Half Term
28th October - 3rd November | Sausage Week
31st October | Halloween
31st October | National Bacon Day
31st October - 2nd November | Day of the Day
November
1st - 30th November | Movember
1st November | Diwali
5th November | Bonfire Night
5th November | National Red Head Day
8th November | National Cappucino Day
9th November | British Pudding Day
11th November | Single's Day
12th November | Happy Hour Day
13th November | World Kindness Day
19th November | World Toilet Day
23rd November | National Espresso Day
28th November | Thanksgiving
29th November | Black Friday
December
2nd December | Cyber Monday
7th December | National Cotton Candy Day
8th December | National Brownie Day
9th December | National Pastry Day
12th December | Christmas Jumper Day
7th - 15th December | Hannukah
20th December | Mad Friday
21st December | Winter Solstice
24th December | Christmas Eve
25th December | Christmas day
26th December | Boxing Day
26th December | Kwanzaa
26th - 31st December | Betixmas
31st December | New Year’s Eve
